Email Marketing is simple to set up and has the greatest return on investment. We'll teach exactly how to get started with the latest email marketing techniques for 2021.
If you're a company owner wondering if launching email marketing in 2021 is a smart investment, this article is for you. At the end of this post, you'll have all the information you need to decide if it's a good investment, as well as how to set up a signup form for your website, what to put on that signup form, and how to create your first email. Make sure you finish reading because I'll send you my top three tips for maximizing the productivity of your best-performing email in under 10 minutes. Let's get this started.
While email marketing is extremely powerful and efficient at converting and communicating with users and interacting with them, that doesn't mean you can create your email campaigns right away. You'll need to figure out if email marketing should be a top priority right now.
Take a look at the traffic on the website first. If your monthly traffic is small, say less than 50 people, you can concentrate your efforts on SEO, Google ads, Facebook, and Instagram, as well as new ways to generate inbound traffic. Email marketing would not be effective if this were not the case.
Now, If you do already have visitors to your website, you've come to the right location. Email marketing is the main consumer acquisition channel for 81 percent of small and medium businesses. As a result, you can join forces and create an email marketing campaign for your company. And I'm going to teach you exactly how to do it.
Why Is Email Marketing So Successful
Before we begin, let’s take a step back and understand why email marketing is so successful, especially if you already have traffic to your site and a steady stream of customers.
First, it's very simple to set up within the first hour to build your signup form and catch people on your list; it just takes a few minutes. The learning curve is very small compared to the likes of SEO and optimizing for social media.
Second, email marketing is becoming increasingly popular. Despite being nearly 50 years old, email continues to evolve as a medium, with over 3.5 billion users. By 2023, the population is expected to grow by another 300 million people. As a result, the cake will continue to expand. And the chances of getting your hands on that cake are increasing. It makes no difference whether you have a large or small business. I strongly advise you to get started right away, as long as you have traffic on your website.
How To Get Started
To benefit from email marketing, you must first have a list of people to sell to. To do so, first write down an opportunity that you can give your users in return for their email address on a piece of paper or a Word doc. The main word here is exchange, since what you're doing is engaging in a transactional process by providing them with something of value in exchange for something of value to them, namely their email address.
Step one is capturing the customer’s email address. If you already have a list of customers that have purchased from your store, great! But for new customers, you have to be creative.
People are hesitant to send emails to companies. You’ll need to find something that works for your business. An offer that is so incredible that they will accept it. Many companies offer a 10% to 15% discount, or a chance to win a giveaway or product, or to be entered in a drawing. Perhaps an ebook, a crash course, or something else fun, exclusive, and innovative for the consumer.
The second step is to create a list. A signup form or a pop up is what will be shown to users.
Many times when surfing the web, you might have seen a pop-up that says, "Hey, here's a 10% discount, here's a free ebook, send us your email in exchange for that free ebook."
Don’t know how to code a signup form on your website? No worries. Most email marketing tools already include a signup form as part of their software package. All you have to do is go in and edit the text or add your own image. Once that’s done, just publish and be ready to start collecting emails.
Since Klaviyo is so strong and useful for connecting with users, I always recommend it as my number one email service provider or email marketing tool. Hyper segmentation is where Klaviyo shines, allowing you to precisely break down and classify various target audiences. It also has more functionality and degrees of customization and reporting than any other email marketing tool I've tried, and believe me, I've tried quite a few. I've been working in marketing for six years. And Klaviyo is the clear winner when it comes to converting these users.
So, once you've set up the back end, you can start working on your first welcome email. Apart from the abandoned cart email, this is usually the most profitable email for most companies. It's also important in this email to get all right. This is the email that establishes the tone for the rest of your company's communications. And it lets your users know what you're all about and what you stand for, as well as giving them the opportunity to take advantage of your deals. If you gave them a 10% discount, for example, the email would have a 10% discount. This will accomplish a couple of objectives.
For starters, this email will not only provide them with the information they need, it teaches them to open your inbox and search for the deal and value you offer. And as a result, they'll stay on your list as long-term customers, eagerly anticipating your emails. It's important not to send too many emails right now.
On page 14 of my ebook, I have a method that I've developed over the years on how to organise these emails, keep them short and punchy, how to build the subject line and headline, and everything else; you can get that ebook for free. But most importantly, make this Email Setup a quick, straightforward email; it doesn't have to be particularly well designed; just make something that will be a follow-up to the users after they sign up.
Tips On Making A Winning Welcome Email
Now that you've made it this far, I'm going to share my three tips for making your welcome email stand out and keeping users interested in this and future emails.
The first tip is to keep your subject line under 50 characters long. This is approximately six to eight words long. And I wouldn't suggest making it any longer because studies show that as your email open rate rises, it will decrease. This is due to a number of factors.
One is simply due to a person’s limited attention span.
Second, users' cell phones will cut off the text after a certain number of characters, depending on the type of handset, but often email service providers will simply cut off the text, leaving them unable to see what the whole subject lines are about. As a result, keep it shorter rather than longer.
Tip number two: Include a section in the email where users will learn about upcoming events and what they can anticipate from you. For example, you can remind them that you will be receiving future giveaways, that you will be receiving additional offers, and that you will be receiving additional information. Make sure your users are aware of what you'll be doing for them in the next couple of emails, whatever it is that you find suitable for your company. And there are a variety of ways to go about it.
One option is to retain it in the main body text, or to produce a picture or video with a teaser. Alternatively, at the bottom of the email. Simply add a simple PostScript PS that says, "Hey guys, keep an eye out for my next email, in which I'll share my best tips on x and y." And this will keep them interested in what your brand has in store for them.
Tip three: Provide a call to action at the bottom of each email. Let's say you want to send out a newsletter about something that happened recently. However, most people do not like reading long newsletters on their clients. At any opportunity, have a tiny, high-contrast button at the bottom of your email that says, "Link back to the website, link back to the blog, carry it back to your homepage." So that they can reflect on what you do and be reminded of what you're all about.
Spending more time on your website will also help them get a better understanding of what you do. Keep your call to action to five words or less. If at all necessary. Keep it succinct and to-the-point. And you'll notice that your users interact with you more often, and they'll be more interested in what you have to say.
Also, avoid cramming a lot of text into your welcome email. So, I'm aware that I've said a lot of stuff here. But, in the end, you just want to keep things short, sweet, and useful. That is everything there is to it.
It's That Easy!
In conclusion, it makes no difference whether the company is large or small. What matters is that you have a signup page on your web, that people are signing up for your email list, and that they are slowly turned into long-term paying customers when you segment them and learn precisely what their preferences are before emailing them. However, even before doing more complex analysis, what you want is to get them on the email system as soon as possible.
And when that happens, it has two implications.
One, they'll be more involved with your brand, and they'll be more likely to convert.
Two, they'll understand what you're all about. For example, many people don't know that emails are an opportunity for you to show them your landing page again, and hammer in that task. It is, once again, a highly effective form of personal marketing. And if you use it, you'll notice an increase in interest over time.
You're well on your way to being an email marketing expert if you've made it this far. See you next time!