Frequently Asked Questions

Find answers here!


Why should I do email marketing?
Email marketing can be a crucial source of growth for all industries.

Email marketing works. Consumers who receive email marketing spend 83% more1; the medianemail marketing return on investment is 122%—4x higher than any other digital marketing channel2; and it is the most direct, personal channel of communication a business can have with its customers. 2021 State of Email Report
2emarketer 2023 Email Marketing Forecast

What does Grab Digital do?
Email marketing can be a crucial source of growth for all industries.

We are a full-service email marketing agency that strategizes, writes, designs, develops and sends high-performance emails for sustainable brands.

Who is this service for?
You should send 1-2 weekly email blasts to keep your customers up to date

We work best with sustainably-driven brands who want to grow their list and grow an audence of loyal, excited customers. If you work on Mailchimp, Constant Contact, or any other ESP that is not Klaviyo, don't sweat it.

Our email experts will make the swift transition for you, free of charge.

How many emails should I send a month?
You should send 1-2 weekly email blasts to keep your customers up to date

The standard for each industry changes. However, the standard across most eCommerce businesses is 4-8 weekly blasts every month. Bigger brands can send up to 20 times per month or more. These emails keep subscribers in the loop about business news, events, and promotions.

What kind of returns can I expect?
You should send 1-2 weekly email blasts to keep your customers up to date

We're confident in our ability to help our clients grow up to 40% of their total revenue through email marketing after working with us. During your free consultation with us, and especially after our Deep Dive Audit, we'll be able to better understand the areas of opportunity in your business and provide a customized solution. Your ROI varies greatly depending on your industry, list size, goals, email type, sending period, and several other marketing-related factors.

Curious? Book a call with us to see if we'd be a good fit.

Email Marketing Lingo

What does "campaign" mean?
What's an email campaign? It's actually just a one off email you send to customers

In email marketing, a "campaign" is a one-off email; it's a single, standalone email. This is not to be confused with an with an email "flow" (see below).

What does "flow" mean?
A flow is also known as a drip campaign

An email "flow," also known as a "workflow" or "drip campaign," is a series of automated emails that are triggered to send based on a person's behavior. It can be as short as 1 email, or it could be infinite. It all depends on what you want your customer journey to look like.

The names of email flows are usually self-descriptive. For example, a "welcome series" flow is a series of introductory emails to greet your list for the first time.

What does "list" mean?
What's an email list?

Every person who signs up to receive your emails is automatically put onto a list. The people on the lists are also known as "prospects" or "leads." These lists are stored in your (or our) email service provider, and they contain the the information each user provided, or the behavior they exhibited, upon signing up.

What is "segmenting"?
How do you segment audiences?

"Segmentation" or "segmenting" is the organization of your email lists into custom categories. These categories are usually based on a user's behavior.

For example, you can send a repeat campaign to the cohort of people who clicked your last email but didn't purchase. There's a higher likelihood that this segment of people are interested in making a purchase.

What does "blast" mean?
A blast is sending off a one-off email to a large number of people in the list

We refer "blast" as the action of sending a one-off email to a large list at once.


How does your 30-day free trial work?
We have a money back guarantee

In order to ensure your total satisfaction, you get to test out our complete set of services (including fully-crafted emails) for 30 days. If you wish to cancel anytime within the first 30 days of signing up, you will get a full refund.

Yes, this comes at a huge cost to us. But thus far, not one of our clients have been unsatisfied with our stellar performance!

Do You Do Website Design?
We don't do website design

Although we have lots of experience with web design (we've built this site from scratch ourselves), we don't offer web design services in our plans.


I'm interested. What's your process?
Our email process is super simple from signup to receiving the end product

Week 1 - Onboarding: If we're the right fit for each other based on your free consultation call, we move quickly. We first gather your brand info, then set up a kickoff call to discuss growth strategies we think will be best for your business. This includes list growth, content plan, and reporting and analytics.

Week 2 - Review First Drafts: This is where you focus on other important work while we absorb your brand and craft your core email look & style from scratch. Then, we'll we ask you for your feedback until things look perfect to you. Remember—you get unlimited revisions on every email because our priority is to make sure you're thrilled with how they look.

This is where we ask for your feedback to perfect, so you get unlimited revisions until you're thrilled. . Every month, you can expect monthly reports on your growth metrics. We do all the heavy lifting for you, but we welcome collaboration if you wish to be involved in this process.

Week 3 - Sit Back & Earn: Once you've approved the final drafts, we implement them into Klaviyo and send them for you. We'll be in touch regularly with you to ensure that our work is aligned with your marketing goals. At the end of every month, you'll receive monthly reports on your growth metrics.

Book your free consultation here to see if we're a good fit!

What types of campaigns or emails can I ask you to make?
You can ask us to make any email

Anything you desire.

As long as it doesn’t break our Terms of Service, we’re free to assist you with newsletters, welcome campaigns, shopping cart abandonment, promotions, holidays, event updates, etc. The inbox is your limit!

What if I’m not happy with the email and need edits?
If you need edits, then let us know! We have unlimited free email revisions

We promise to do our best to make quality emails, but we’re also fallible. Therefore, we offer unlimited revision requests to our email creations. Even if you want to completely change the email, we'll do it. The turnaround time for each revision request is 1-4 days.

Do I own the emails Grab Digital has created for us?
Emails created are yours to own

Yes, you have complete ownership of all the emails we produce for you. Please note that we may also use the non-sensitive emails in our portfolio and advertising, as stated in our privacy policy. Please contact us if you have a personal request regarding this matter.

What email service providers do you work with?
We are a klaviyo agency, mailchimp agency. Really, we work with any email service provider on our pro plan

We work in Klaviyo, the most powerful email marketing platform.

If you already have an account set up, great! We'll take it from there.

If you don't have a Klaviyo account set up, that's no problem at all. We'll help you set it up.

What if we don't have any email marketing at the moment?
If you don't have any email marketing for now, don't worry! We have you covered

If you're new to email marketing and don't have an existing ESP set up, we will help you set it up!

What if I need additional services not offered in the plans?
What if I need additional email services not offered?

If you need additional services such as effective email campaign strategies and other ways to optimize your growth via email marketing, we'd be glad to help you out!

Feel free to schedule a call with us by clicking here.


Who will be working on my account?
Who will be working on my email account

Right now, we run a tight shop.

From answering simple inquiries to full revision requests, your designated email marketer will be your primary point of contact.

Where is your staff located and are they fluent in English?
Our staff are fluent in English

All of our staff are fluent in English. We have amazing people working for us in North America, Europe and Asia.

All our content writers are strictly from North America.

Do I have to provide you with content for emails?
We can provide the content for emails

Up to you! However, the more instruction and information you provide in the email requests, the more guidance our team has to make better emails for you.

We provide all the copywriting and design work and, at any point, you have full discretion to ask for revisions to help us match your brand voice better.

For images, we would prefer to use visuals provided by you—especially for product or service related shots. However, for visuals such as memes or unrelated content to your business, we’re happy to provide that for you if requested. Take a look at some of our previous work!