Frequently Asked Questions
Find answers here!
If you’re in biz for the money, you need email marketing. Consumers who receive email marketing spend 83% more; the average email marketing return on investment is 122%—4x higher than any other digital marketing channel; and it is the most direct, personal channel of communication a business can have with its customers.
We are a full-service agency that strategizes, writes, designs, and implements your emails so you can save time.
Anyone who wants stunning emails that connect and convert! Startups, small businesses, large businesses, and agencies alike need good emails. Our job is to provide them.
The standard for each industry changes. However, the standard across most eCommerce businesses is 1 weekly blast every month. No more than 6 emails a month. These emails keep subscribers in the loop about business news, events, and promotions.
In short, good returns. Our clients typically see a 15-25% increase in their email marketing revenue after working with us. That range is massive because your ROI varies greatly depending on your industry, list size, goals, email type, sending period, and several other marketing-related factors.
Email Marketing Lingo
In email marketing, a "campaign" is a one-off email; it's a single, standalone email. This is often confused with an email "flow" (see below).
An email "flow," also known as a "workflow" or "drip campaign," is a series of automated emails that are triggered to send based on a person's behavior. It can be as short as 2 emails, or it could be as long as the number of emails you are willing to make.
The names of email flows are usually self-descriptive. For example, a "welcome series" flow is a series of introductory emails to greet your list for the first time.
Every person who signs up to receive your emails is automatically put onto a list. The people on the lists are also known as "prospects" or "leads." These lists are stored in your (or our) email service provider, and they contain the the information each user provided, or the behavior they exhibited, upon signing up.
"Segmentation" or "segmenting" is the organization of your email lists into custom categories. These categories are usually based on a user's behavior.
We refer "blast" as the action of sending a one-off email to a large list simultaneously.
In order to ensure your total satisfaction, you get to test out our complete set of services (including fully-crafted emails) for 14 days. If you wish to cancel anytime within the first 14 days of signing up, you will get a full refund.
Simply let us know, and we'll provide the refund. No questions asked.
We have a 100% money back guarantee policy if you're not satisfied after the first email we've delivered to you. You have the option to request a full refund with us within 7 days of receiving your first email.
Although we have lots of experience with web design (we've built this site from scratch ourselves), we don't offer web design services in our plans.
Step 0 - Free Strategy Session: Let's have a chat about your business! We'll show you key strategies specific to your business to supercharge your growth metrics. No commitments here—just a conversation about who you are and the results you're looking for.
Step 1 - On-board: When you're ready to boost your email marketing revenue, either on-board with us directly by scheduling a call here, or during our Free Strategy Session call. During this on-boarding process, we'll ask some general questions to get an accurate picture of your business's voice, branding, and needs. Then, you'll be able to pick from the "done-for-you" plan that best suits your needs.
Step 2 - Relax: This is where you focus on other important work while we build a system of automated emails that continue to work for you until the end of time. We'll be in regular contact with you to ensure that our work is aligned with your marketing goals. Every month, you can expect monthly reports on your growth metrics. We do all the heavy lifting for you, but we welcome collaboration if you wish to be involved in this process.
Step 3 - Send: Once you've approved the final drafts, we implement them into your ESP and send them for you!
Anything—you have complete creative freedom on our email request form.
As long as it doesn’t break our Terms of Service, we’re free to assist you with newsletters, welcome campaigns, shopping cart abandonment, promotions, holidays, event updates, etc. The sky’s your limit!
Yep, feel free to put in as many requests as you'd like and they'll be added into your account backlog. Once we complete an email, we'll get started working on the next one right away. It'll take 5 days to complete one email. If you need any edits, we offer free unlimited edits.
We promise to do our best to make quality emails, but we’re also fallible. Therefore, we offer unlimited revision requests to our email campaigns. Even if you want to completely change the email, we'll do it. The turnaround time for each revision request is 1-4 days.
We work with 40+ ESPs. That means we implement the completed email directly into your ESP, so long as it is on the list below (popular ESPs are bolded):
Acoustic Campaign, Act-On, ActiveCampaign, Amazon SES, AWeber, Benchmark Email, Braze, Campaign Monitor, Constant Contact, Dotdigital, eSputnik,FreshMail, GetResponse, GetResponse360, Gmail, HubSpot, iContact, Iterable, Klaviyo, Mailchimp, MailClickConvert, Maileon, Mailganer, Mailgun, Mailigen, Mailjet, Mandrill, Marketo, Mautic, Moosend, Ongage, Outlook, Pepipost, Postmark, Salesforce MC, SendGrid, SendinBlue, Sendloop, SendPulse, SharpSpring, SparkPost, Tripolis, UniSender, Zeta, Zoho Campaigns
In order to implement them, our account managers first need to securely obtain either your ESP login credentials (via phone) or your API key (via email or phone). This will be done during the onboarding process.
If your ESP is not on the list, we will share the final files with you in HTML and you can upload and set them up within your ESP -change links to jpg/hosting
If you're new to email marketing and don't have an existing ESP set up, we suggest you get started with one of the 40+ ESPs our servcies are compatible with (see previous question).
If you need additional services such as effective email campaign strategies and other ways to optimize your growth via email marketing, we'd be glad to help you out!
Feel free to schedule a call with us by clicking here.
We will assign a a dedicated email account manager to your account. From answering simple inquiries to full revision requests, they are the experts and will be your primary point of contact. However, if you feel dissatisfied with their oversight or any point in the process, it will be handed up to either Nelson or Jasper (co-founders), who will contact you directly about your concerns.
All of our staff are fluent in English. We have amazing people working for us in North America, Europe and Asia.
Nope! However, the more instruction and information you provide in the email requests, the more guidance our team has to make better emails for you.
We provide all the copywriting and design work and, at any point, you have full discretion to ask for revisions to help us match your brand voice better.
For images, we would prefer to use visuals provided by you—especially for product or service related shots. However, for visuals such as memes or unrelated content to your business, we’re happy to provide that for you if requested. Take a look at some of our previous work!