Frequently Asked Questions
Find answers here!
General

Email marketing works. Consumers who receive email marketing spend 83% more1; the medianemail marketing return on investment is 122%—4x higher than any other digital marketing channel2; and it is the most direct, personal channel of communication a business can have with its customers.
1litmus.com 2021 State of Email Report
2emarketer 2023 Email Marketing Forecast

We are a full-service email marketing agency that strategizes, writes, designs, develops and sends high-performance emails for sustainable brands.

We work best with sustainably-driven brands who want to grow their list and grow an audence of loyal, excited customers. If you work on Mailchimp, Constant Contact, or any other ESP that is not Klaviyo, don't sweat it.
Our email experts will make the swift transition for you, free of charge.

The standard for each industry changes. However, the standard across most eCommerce businesses is 2-8 weekly blasts every month. Bigger brands can send up to 20 times per month or more. These emails keep subscribers in the loop about business news, events, and promotions.

Every brand is different, but most of our clients are generating less than 15% of their revenue through email when they start with us. Our goal is to close the gap between that and 30%+. We guarantee a minimum of 10% growth in email-attributed revenue within your first 60 days, or you get a full refund. During your free consultation, we'll audit your current Klaviyo setup and show you exactly where the opportunity is before you commit to anything.
Email Marketing Lingo

In email marketing, a "campaign" is a one-off email; it's a single, standalone email. This is not to be confused with an with an email "flow" (see below).

An email "flow," also known as a "workflow" or "drip campaign," is a series of automated emails that are triggered to send based on a person's behavior. It can be as short as 1 email, or it could be infinite. It all depends on what you want your customer journey to look like.
The names of email flows are usually self-descriptive. For example, a "welcome series" flow is a series of introductory emails to greet your list for the first time.

Every person who signs up to receive your emails is automatically put onto a list. The people on the lists are also known as "prospects" or "leads." These lists are stored in your (or our) email service provider, and they contain the the information each user provided, or the behavior they exhibited, upon signing up.

"Segmentation" or "segmenting" is the organization of your email lists into custom categories. These categories are usually based on a user's behavior.
For example, you can send a repeat campaign to the cohort of people who clicked your last email but didn't purchase. There's a higher likelihood that this segment of people are interested in making a purchase.

We refer "blast" as the action of sending a one-off email to a large list at once.
Pricing

We guarantee a minimum of 10% growth in email-attributed revenue within your first 60 days. We measure your baseline using Klaviyo's attribution reporting on day one. If we don't hit 10% growth after 60 days of working together, you get a full refund. Every dollar. No fine print, no asterisks. We do a free audit before we start so both sides know the opportunity is real before anyone commits.

Although we have lots of experience with web design (we've built this site from scratch ourselves), we don't offer web design services in our plans.
Services

We move fast — but thoughtfully. Once you’ve had your free consultation and we’ve confirmed we’re the right fit for each other, here’s what happens next:
Week 1 – Onboarding & Kickoff
We start by gathering everything we need to understand your brand. Then we schedule a kickoff call to align on growth strategy — including list growth, content planning, and performance tracking. From day one, you’ll know exactly how we plan to increase your email revenue.
Week 2 – Creative & Copy Review
You focus on your business — we’ll dive deep into your brand and craft your core email look, voice, and style from scratch. You get unlimited revisions until you’re completely happy. We're not satisfied until you are.
Week 3 – Launch & Results
Once everything’s approved, we implement your flows and campaigns in Klaviyo and handle scheduling and delivery. You’ll start seeing performance lift, and we’ll keep you in the loop with monthly reports and check-ins to make sure we’re aligned on your goals.
Book your free consultation to see if we’re a fit.

Anything you desire.
As long as it doesn’t break our Terms of Service, we’re free to assist you with newsletters, welcome campaigns, shopping cart abandonment, promotions, holidays, event updates, etc. The inbox is your limit!

We promise to do our best to make quality emails, but we’re also fallible. Therefore, we offer unlimited revision requests to our email creations. Even if you want to completely change the email, we'll do it. The turnaround time for each revision request is 1-4 days.

Yes, you have complete ownership of all the emails we produce for you. Please note that we may also use the non-sensitive emails in our portfolio and advertising, as stated in our privacy policy. Please contact us if you have a personal request regarding this matter.

We work in Klaviyo, the most powerful email marketing platform.
If you already have an account set up, great! We'll take it from there.
If you don't have a Klaviyo account set up, that's no problem at all. We'll help you set it up.

If you're new to email marketing and don't have an existing ESP set up, we will help you set it up!

If you need additional services such as effective email campaign strategies and other ways to optimize your growth via email marketing, we'd be glad to help you out!
Feel free to schedule a call with us by clicking here.
Account

Right now, we run a tight shop.
From answering simple inquiries to full revision requests, your designated email marketer will be your primary point of contact.

All of our staff are fluent in English. We have amazing people working for us in North America, Europe and Asia.
All our content writers are strictly from North America.

Up to you! However, the more instruction and information you provide in the email requests, the more guidance our team has to make better emails for you.
We provide all the copywriting and design work and, at any point, you have full discretion to ask for revisions to help us match your brand voice better.
For images, we would prefer to use visuals provided by you—especially for product or service related shots. However, for visuals such as memes or unrelated content to your business, we’re happy to provide that for you if requested. Take a look at some of our previous work!
Find out exactly what your email channel is leaving on the table.
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